EBay Ad Exchange Finds Network

After months of fruitless searching, eBay's Online Media Exchange system, a Web-based, stock market-like exchange for buying ad time on television, finally found a TV network willing to participate in a test. OME's partners, which include eBay and the four A's, were on the verge of shutting the project down. Many TV networks objected that the exchange threatens the high price advertisers currently pay for TV ad time. But in the end, the Oxygen network, which skews heavily to women, cited an opportunity "to be exposed to more advertisers." More ...