Blinkx Beats Google With Speech-Based Video Ad Net

Google has been working on AdSense for video, but little is reported about its progress. That may be because it's original partner, Viacom, is now suing the company for $1 billion. Big G's legal problems have opened the door for smaller guys to create the much-needed networking products that could make online video advertising a force. London-based blinkx is readying such an ad platform. Called blinkx AdHoc, the new product will launch next Monday as way to target ads alongside or in Web videos based on speech-recognition technology. The program allows advertisers to buy specific words spoken in videos as well as categories created by analyzing its overall context. The ads--pre-roll, mid-roll or post-roll--will then be delivered to videos appearing on a publisher's site, selected from their own advertiser inventory, that of an ad network, or blinkx. More ...

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