Consumers Not Gaga for Mobile Ads

While advertisers are giddy at the prospect of placing ads on cellphones, many consumers are wary of the prospect. A Harris Interactive survey found consumers ambivalent to the idea of ad-supported content and services on their cellphones. When asked of the different forms of cellphone advertising, from text links tied to search results to a promo ad when turning on the phone, the overwhelming majority of respondents found them "not acceptable at all." More ...