The Internet has passed radio to become Americans' second "most essential" medium and swapped places with TV as the "most cool and exciting medium" since the subjects were last studied five years ago, reported Edison Media Research.
About DMT
- Digital Media Trends analyzes technology driven shifts in the media industry. The author, Daniel Tschentscher, is Futurologist and Senior Consultant at TIMElabs Management Consulting and has been involved in various internet ventures.
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June 27, 2007
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