Keyword search advertising has transformed much of the online business. Now it's about to impact a growing, but still largely underexploited, area of online content: podcasts. Wizzard Media, the fledgling advertising sales unit of technology firm and podcast aggregator Wizzard Software, is poised to introduce a keyword advertising feature to thousands of podcasts it offers for sponsorship to national advertisers and agencies. More ...
About DMT
- Digital Media Trends analyzes technology driven shifts in the media industry. The author, Daniel Tschentscher, is Futurologist and Senior Consultant at TIMElabs Management Consulting and has been involved in various internet ventures.
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June 26, 2007
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