Google Expands Newspaper Push

Google is broadening its effort to sell newspaper ads by opening its fledgling placement system to its entire advertising base and expanding the network's newspaper partners. The Internet giant in November began testing its print ad system with 50 newspapers, including The New York Times and Washington Post. Based on what it says were positive results, Google is now adding a print advertising tab to the accounts page of all its AdWords advertisers. The company has also expanded participating newspapers to 225, covering 50 percent of U.S. circulation, it said. More ...