Local.com has secured a patent for the delivery of sponsored directory assistance listings via SMS and MMS, positioning itself as the conduit between advertisers, free 411 service providers and mobile search consumers. Industry partners seeking to provide paid search results using a pay-per-click or pay-per-call model can license Local.com's patented method of delivery - which includes operator-assisted and automated calls, and wireless messages. More ...
About DMT
- Digital Media Trends analyzes technology driven shifts in the media industry. The author, Daniel Tschentscher, is Futurologist and Senior Consultant at TIMElabs Management Consulting and has been involved in various internet ventures.
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July 05, 2007
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