Revver Looks to Up Creator Payouts

Revver is tweaking its model in an effort to produce higher payouts for its stable of content creators, which includes the Lonelygirl15 series. It is adding both pre- and post-roll commercials common to Internet video sites. Revver CEO Kevin Wells said the impression-priced ads should attract $20 CPMs, producing bigger payouts for content creators than the direct-response CPC placements. More ...