Should Newspapers Become Local Blog Networks?

Chicago Tribune just relaunched its website with, of course, more blogs — A LOT more blogs — news, entertainment, sports, living, business travel, with multiple blogs in each category. It struck me that this is more than a “me too” step, as it was last year , when launching a blog was how traditional media sites tried to show they were still hip and relevant. Now, many newspapers — from the New York Times to my own local Loudoun Times-Mirror (which also just relaunched) — have dozens of blogs, covering every traditional newspaper topic. More ...