MySpace Targets Ads to Profile Info

While Fox Interactive Media executives have often held MySpace is a “gold mine” of powerful information, it has struggled to use it effectively to target ads. That’s beginning to change, according to an interview at Silicon Alley Insider with FIM chief revenue officer Michael Barrett. The social network giant this month began testing a program that lets advertisers target lifestyle information its users post in their profiles. It has started using house ads in broad categories, like auto and fashion, but Barrett said when the program is released broadly in fall, it could grow to 100 segments. More ...