The Digitas Vision for Publicis

The New York Times sums up the view of Digitas now that it is part of Publicis: act as a platform to match up the right ads with the right ad with the right person at the right time. No real surprise there. The key is that there is now enough data available about consumers and digital delivery systems to make this a reality, Digitas chairman David Kenny says: There is a massive transformation happening in the way consumers live and the data we have about them, but very few companies have stepped up to it yet. More ...