Consumers and advertisers face the same challenge when trying to navigate local content on the Web: an intensifying level of fragmentation. Media companies that can aggregate large-scale local audiences will ultimately be the ones that score with users and advertisers. More ...
About DMT
- Digital Media Trends analyzes technology driven shifts in the media industry. The author, Daniel Tschentscher, is Futurologist and Senior Consultant at TIMElabs Management Consulting and has been involved in various internet ventures.
« Search Marketing's Long Tail to Get Longer, Says Study | Main | Facebook To Compensate App Developers »
September 17, 2007
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c044e53ef00e54ef3eb948834
Listed below are links to weblogs that reference Local Online Ad Biz Needs Scale:
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Subscribe
Recent Posts
- Battle for Address Book Ownership
- The Coming Ad Revolution
- Do Web Ads Lack Credibility?
- Microsoft Sees Future In Media
- Intel: WiMax Goes Live In '08
- MySpace Ad Targeting Unveiled This Week
- MySpace and Facebook: Not Competitors?
- Google Brings AdSense Onto Mobile
- Facebook To Compensate App Developers
- Local Online Ad Biz Needs Scale
Comments