DigitalMediaTrends.com

Do Web Ads Lack Credibility?

A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. More ...

Microsoft Sees Future In Media

Thirty-two year old Microsoft Corp. has been a software company for most of its life, but media is its future, CEO Steve Ballmer said at a media event in Paris on Tuesday. As growth in operating system and desktop software slows, Microsoft expects that within four to 10 years, 25% of its revenues will come from advertising. Part of the reason for the change is the growth of free, ad-supported Web services offered by Google; consumers no longer need desktop software to write documents and create spreadsheets, which has left the technology giant searching for new sources of revenue. The other reason is opportunity: "All marketing will be digital sometime in the next 10 years," said Ballmer. More ...