DigitalMediaTrends.com

Battle for Address Book Ownership

There is a battle brewing for ownership of your address book. It all started when MySpace, Facebook and LinkedIn started asking users if they wanted to port their contact lists, giving them instant friends on their social networking profiles. The network effect [created by syncing contacts] is a prime driver of the Internet and is critical to the success of burgeoning social networks. More ..

The Coming Ad Revolution

While the big news in the online world focuses on Google, Yahoo! and Microsoft, a more profound revolution is taking place on the online social networks: The discussion about privacy is changing as users take control over their own online data. While they spread their Web presence, these users are not looking for privacy, but for recognition as individuals -- whether by friends or vendors. This will eventually change the whole world of advertising. More ..