DigitalMediaTrends.com

Dot-Com Bubble Begins To Deflate--Again

For the first time since the bubble burst, ad spending by so-called dot-com brands is expected to decline this year. The decline--a drop of about 4% to $4 billion--isn't nearly as severe as the 52% drop that occurred in 2001 when the dot-com market crashed, or even the 19% reduction that happened the following year in 2002, but it reverses a four-year upswing that has made dot-com advertisers' brands, products and services that are marketed primarily via an online destination one of the fastest-growing and most significant advertising categories for the overall media marketplace in recent years. More ...

Global Web Spending To Hit $80 Billion By 2011

A new report from PricewaterhouseCoopers claims that global Web spending will continue to grow by double digits through 2011, fueled by higher-speed Web connections and the increased adoption of the Web as an entertainment medium by consumers. The PwC Global Entertainment and Media Outlook report claims that spending across the globe will increase at an average clip of 10.7%, hitting $78.4 billion by 2011, a 60% rise from last year's $47.2 billion. The U.S. is currently the world's largest online ad market, and that should continue over the next four years, as Web spending rises to $35.4 billion, or 45% of the projected global total. However, the opportunity for growth will be in China, which is expected to overtake the U.S. in terms of total users by 2009. More ...