DigitalMediaTrends.com

Online Ad Platform Launches For Community Newspapers

Three associations representing more than 500 community papers have signed on to roll out a new online display and classified ad platform, CoolerAds.com, developed by Kaesu, Inc. More ..

Google Expands Newspaper Push

Google is broadening its effort to sell newspaper ads by opening its fledgling placement system to its entire advertising base and expanding the network's newspaper partners. The Internet giant in November began testing its print ad system with 50 newspapers, including The New York Times and Washington Post. Based on what it says were positive results, Google is now adding a print advertising tab to the accounts page of all its AdWords advertisers. The company has also expanded participating newspapers to 225, covering 50 percent of U.S. circulation, it said. More ...

Newspapers Lose Most Ad Dollars to the Web

Newspapers are losing the most ad dollars to the Internet compared to other media, according to a new report from Wachovia Equity Research. More ...

MySpace...The Biggest Threat to Newspapers?

In addition to news aggregators like Google and Yahoo, newspapers need to watch out for online competition from a less obvious source--social networks--according to a global study of youth media behavior from the World Association of Newspapers. More ...

Should Google Index Newspaper Pages for Free?

Newspaper publishers are taking Google to task for indexing their headlines and offering synopses of their stories without paying for it.Sam Zell, new owner of Tribune Company asked, "If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be?" The answer is not very. Imagine if Web publishers charged Google a per page fee for indexing their content? However, observers note that with newspapers receiving about 25 percent of their traffic from search engines, losing Google's traffic had to sting. More ...

Should publishers outsource journalism?

Perhaps by now you've read the story of the news website publisher in my hometown of Pasadena, Calif. who has outsourced his site's newswriting to India. The story blew across the Web yesterday and today; in fact, I did a radio interview with the BBC about it late last night. I think the story's getting so much attention because it plays to journalists' fear that the global outsourcing epidemic that many of us have been covering for more than a decade now threatens our jobs. More ...