Jupiter/iProspect Study: 88% Now Measure ROI

A study by Jupiter Research for search engine marketing firm iProspect found that 88% of search marketers are now measuring ROI, up from 79% in 2005.  The Search Marketer Measurement & Performance Study, also found that 86% of search marketers tie performance evaluation to search metrics, up from 81% two years ago, The March study surveyed 794 search marketers who outsource the management of their search engine optimization campaigns to an outside firm, as well as engage in paid search advertising.