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Revver Looks to Up Creator Payouts

Revver is tweaking its model in an effort to produce higher payouts for its stable of content creators, which includes the Lonelygirl15 series. It is adding both pre- and post-roll commercials common to Internet video sites. Revver CEO Kevin Wells said the impression-priced ads should attract $20 CPMs, producing bigger payouts for content creators than the direct-response CPC placements. More ...

Dailymotion to Pay Submitters

Dailymotion, aka "the French YouTube," has launched in the U.S. with a twist: it will pay its most popular submitters, according to Mashable. It is following the path of MetaCafe, Break and others in rewarding consumer creators. YouTube has plans to begin giving a select group of popular creators a cut of ad revenue. More ...

Spymac Site Pays Users For Most-Watched Videos

A 5-month-old user-generated site has a unique but obvious approach to paying for user-generated content: Give the most watched the most money. Spymac Networks--grown out of Spymac.com, a gossip site about all things Mac- and Apple-related--pays users for videos, based primarily on the highest viewership. In April, Spymac paid out $67,237. Since January, the company has paid content owners over $373,000. More ...