DigitalMediaTrends.com

Online Gaming Community More Than 200 Million Strong: comScore

Online gaming sites around the globe attracted almost 217 million unique visitors in May, with Yahoo Games snagging a quarter of them. comScore's World Metrix study found that sites providing online or downloadable games (excluding gambling sites) attracted 28% of the total worldwide Internet population. More ...

Yankee: In-Game Ads To Reach Nearly $1 Billion In 2011

In-game advertising will be a nearly billion dollar industry by 2011, according to a new report from the Yankee Group. Globally, the in-game ad market is expected to grow from the $77.7 million generated last year to $971.3 million by 2011. More ...

Entropia Sells Virtual Banking Licenses

The line between the virtual and the real economy just got blurrier. Swedish-based MindArk, maker of the online virtual world Entropia Universe, announced today that it sold five banking licenses for a total of $400,000.  The winning bidders included Anshe Chung, perhaps the biggest virtual real-estate tycoon in Second Life, and Jon "Neverdie" Jacobs, the Entropia entrepreneur who previously paid $100,000 for a virtual space station. More ...